Saturday, March 8, join Kristina Stubblefield(SoIN Media Group), and Holly Hartman (POP Agency) for She Means Business, an International Women’s Day celebration.
Hosted at various locations in New Albany (check the website) this day is dedicated to the celebration and success of women.
The Breakfast session is free but registration is required and can be found on the website HERE. A few of the sessions require payments. For more information, check out the full schedule below.
Artist Carrie Johns will have posters for sale at the event for $25.
From Invisible to Influential: Mastering Your Online First Impression (9:00 – 10:30 a.m.) Free
Facilitators: Kristina Stubblefield, So In Media Group, Holly Hartman, POP Agency
Session Description: Your first impression happens online—whether you realize it or not. Before meeting you, potential clients, partners, and customers are Googling your name and business. What they find can either build trust and credibility or leave them questioning your brand. In this session, Kristina Stubblefield & Holly Hartman will discuss how to Google yourself effectively, optimize your Google Business Profile, and ensure your social media and online platforms reflect your brand accurately. Plus, they’ll provide tips on creating content that builds credibility and simple ways to stay consistent without feeling overwhelmed. Whether you’re an entrepreneur, business owner, or professional looking to boost your online presence, this session will give you actionable steps to take control of your digital first impression.
Bonus: Attendees will get access to a downloadable handout via QR code to help them implement these strategies after the event!
- Location: NAMS Office
- Breakfast Included
- Free with Registration
- Welcome from NAMS: Robin & Courtney
- Networking Activity: Attendees write their goals and pin on a “Vision Tree”
Wellness as a Power Move: Prioritizing Health for Success – $10 for non-NAMS partners/$5 for NAMS members
Session Description: In today’s fast-paced world, personal well-being is often the key to professional and community success. This dynamic panel discussion brings together experts from diverse wellness fields to explore how prioritizing mental, physical, and emotional health can lead to greater resilience, productivity, and fulfillment.
Panelists include:
Erica Sartini-Combs (Guided Place) – Specializing in mindfulness and holistic well-being
Kim Hannon (Sukino Float and Wellness) – Focusing on stress management and prioritizing rest
Kasey Hammel, MSN, ARNP, FNP-C – Offering insights into integrative health and self-care
Moderator: Robin Nance- Exec Director New Albany Main Street.
Join us for an engaging conversation on how embracing wellness isn’t just self-care — it’s a strategic advantage. Whether you’re an entrepreneur, leader, or community advocate, you’ll leave with practical tools to harness wellness as a powerful asset in both business and life.
- Audience Q&A Session
Afternoon Workshops
1 – 2 p.m. Marketing with Intention: Creating a Plan & Using AI to Simplify Your Strategy – $10 for non-NAMS partners/$5 for NAMS members
Facilitator: Kristina Stubblefield, So In Media Group
Session Description: Marketing isn’t just about posting on social media when you think of it—it’s about being strategic, consistent, and intentional. In this hands-on workshop, Kristina Stubblefield will guide you through the foundational steps of creating a simple, effective marketing plan tailored for small businesses. You’ll learn how to set clear goals, identify your ideal audience, and choose the right platforms to maximize your reach. This session will also provide practical tools to help you stay organized and map out your marketing strategy. Plus, Kristina will share insights on setting up AI for success, showing how it can help you create authentic, engaging content that reflects your brand—without the overwhelm. Whether you’re new to marketing or looking to refine your approach, this session will give you the clarity and confidence to market your business with intention.
Bonus: Attendees will receive a downloadable worksheet to help create a marketing plan and “pre-bake the oven” with AI.
2 – 3 p.m. Financial Foundations for Entrepreneurs: Budgeting, Funding & Resilience – $10 for non-NAMS partners/$5 for NAMS members
Facilitator: Kelsea Meredith of WesBanco
Strong financial management is key to building a thriving business. In this interactive workshop, Kelsea Meredith of WesBanco will guide entrepreneurs through essential financial literacy principles, including how to create a business budget, secure funding, and build long-term financial resilience.
Whether you’re launching a startup or looking to strengthen your existing business, this session will provide practical strategies and expert insights to help you navigate financial challenges with confidence. Don’t miss this opportunity to gain the tools and knowledge needed to set your business up for success!
3 – 4 p.m. The Amazing Lucy Higgs Nichols Called New Albany Home – Free with Registration
Facilitator: Eileen Yanoviak, PhD
Learn about the incredible life of Lucy Higgs Nichols, a Civil War nurse who escaped enslavement in Tennessee, joined the Indiana 23rd Regiment, and eventually settled in New Albany. A fierce self-advocate, she petitioned Congress for the pension she deserved. Create a painted paper cityscape of historic downtown New Albany inspired by the book Before She Was Free, written and illustrated by third graders at S. Ellen Jones Elementary School.
Dr. Eileen Yanoviak is a historian, artist, non-profit professional, and published author who wrote The Tenacious Nurse Nichols: An Unsung African American Civil War Hero, releasing from Lyons Press in May 2025.
- Activity: Painted Paper Collage Cityscape inspired by Before She Was Free
- For ages 9+, children must be accompanied by an adult
- Free with Registration
- Sponsored By Carnegie Inc
5 – 6 p.m. Bad Ass Women-Bomb Ass Wine Tasting @ Wine Shop – Tickets are $25, with $5 from every sale going toward the New Albany Main Street Small Business Grant Fund!
Facilitator: Lauren VanCleave
Join us at Wine Shop for an unforgettable evening of bold wines and even bolder women. Kick off the night with a guided tasting of four incredible wines made by women who are shaking up the industry. Then, stick around for the She Means Business Afterparty, where you’ll enjoy exclusive discounts on all women-owned beverages, plus music, networking, and a vibrant celebration of women in business.
Sip, connect, and toast to the trailblazers—because badass women deserve bomb-ass wine!
6 – 8 p.m. Evening Celebration: Cocktails & Connections @ Wine Shop
- Features local, woman-owned businesses that aren’t brick-and-mortar
- DreamyJeanie Creations
- Moon and Moss
- Live music by female artists
- Bloom Bar presented by Nance’s Florist
- Specials on Women-owned wines/Beverages
- Silent auction featuring donated products/services. NAMS Fundraiser for Small Business Grant launching later this year.
- Carrie Johns Poster Signing
